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Editorial policy

How guidance earns the right to be published

This policy governs methodology pages, research explanations, acquisition guides, and material product claims published by WhatBusiness.ai.

Our standard: answer the reader’s decision first, verify and map sources, distinguish research from custom product rules, name the editorial owner, disclose meaningful AI assistance, and keep material corrections public.

Publication record

Editorial owner
Lucas Vicente
Relevant experience
Product building, software product growth, product operations
Source verification
Completed and mapped

Query to publication

A seven-stage accountability track

The publication track makes the user job, source mapping, accountable owner, product verification, and correction path visible before a page asks for conversion.

  1. Define the user job

    A page starts with one concrete decision the reader needs to make, not a word-count target.

  2. Assign query ownership

    One route owns each query family so every reader reaches one clear, accountable destination.

  3. Collect primary evidence

    Official documentation, original reports, and peer-reviewed publications are preferred when they are available.

  4. Map every claim

    Each source note identifies the construct or claim the evidence supports. Custom WhatBusiness.ai rules are labelled separately.

  5. Name the accountable owner

    Lucas Vicente owns the editorial standard, published methodology, and correction decisions.

  6. Verify sources and product rules

    Sources are checked against their published claims, and methodology explanations are checked against deployed product behavior.

  7. Revise and record

    Material changes update the affected page, its review date, and the public corrections or revision record.

Who and why

Product experience with named accountability

Lucas Vicente is the editorial owner. He is a product builder and operator with experience building software products and helping them grow. That experience is applied to the design, implementation, measurement, and explanation of WhatBusiness.ai.

Source verification checks the accuracy and scope of cited evidence. Product verification checks that published weights, mappings, conflict rules, and result roles match deployed behavior.

View the editorial owner

AI disclosure

AI assists production; the editorial owner verifies publication

AI tools may support research organization, drafting, coding, visual exploration, and quality checks. The named editorial owner verifies material claims against mapped sources and checks product explanations against deployed behavior.

See how AI assistance is governed

Production support

Organize sources, suggest structure, identify inconsistencies, draft bounded alternatives, and implement approved interfaces.

Owner verification

Check credentials, sources, licence conditions, product behavior, claim scope, and material outcome language before publication.

Commercial independence

User fit determines the conclusion

Guides may link to the assessment or a paid report. Recommendations remain grounded in the user’s profile, resources, preferences, and constraints rather than future service opportunities.

Corrections

Material errors remain traceable

Verified errors are corrected on the affected page and recorded with the original meaning, revised meaning, reason, and date when the change could alter a reader’s decision or trust.

View or report a correction